On July 4, 2025, the Guadalupe River surged beyond its banks, devastating parts of the Texas Hill Country. Lives were lost, homes and small businesses were swept away, and entire communities were left to rebuild from the ground up. In the days that followed, Joe—our founder and owner—flew to Texas to help on the ground. While assisting with cleanup and supply runs, Joe connected with a relief camp coordinated by Intrepid CARE, a 501(c)(3) non-profit. There, he saw first-hand how donations were being used exactly where they were needed—on the front lines, for people who had lost everything.
That experience inspired this relief effort. We’re re-releasing a limited run of our fan-favorite Texas Tea scent to raise funds for the recovery.
Why Intrepid CARE
Joe spent time at a camp led by Intrepid CARE, running supplies, conducting recovery efforts, and speaking with volunteers and first responders. He witnessed immediate needs—from cleanup gear and food to temporary housing support—and long-term gaps like rebuilding assistance and small-business recovery. We chose to partner with Intrepid CARE because of their speed, transparency, and local focus.
Your purchase turns into:
- Immediate relief: food, water, cleanup supplies, temporary housing support
- Community recovery: helping families replace essentials and get back to work
- Small-business support: assisting local shops and services that keep these towns running
