I am by no means an expert beardsman; I'm 68 and have had my beard for roughly 2-1/2 years. I've tried a number of different products but really only scratched the surface of what's out there. Take Dan C's advice seriously. BO LCW, oil, and butta give best results, although a couple of others do well. I still wish I could get my beard a bit softer, as I deal with the effects of grey hair. But I don't obsess about it. I will always have BO on my shelf and one or two others. While performance is more important than fragrance, I love Fabricator.